• Dr.VENKATESWARLU KASETTI,
• VASANTHA RAO NANDAM

“CONSUMER IS THE KEY OF BUSINESS” In today’s globalized world, relation is more important for any business. In business the activities which is conducted and about to conduct for making profits. Without profits there is no survivalence for making business decisions, so to attain profits you must consider the people expectations on your product. If the product performance is matches the buyer expectation, the consumer is delighted, the reverse is just as true. So if the product performance is perceived by buyer’s expectations, expectation is first step to define your target. Then you have to design and develop according to the consumer’s needs, wants and demands. If your product performance is matched the consumers’ expectations then your product is automatically sells. Then after that your communication is starts with that potential consumer. If he finds any difficulty to attain your product then you have a chance to maintain to build your customer relation is the name of management. So management is means, how to plan, how to define strategy and how formulate that strategies in to proper mechanism. Then this management offers several chances to those who are working in the organization to develop and sustain in the competitive world. After that the consumer comes to your store again and again for his buying’s and gets the products to satisfy his personal and professional needs. In this paper I need to study the relationship strategies and how these strategies will improve the customer relation to get the success of every organization.

“A PAPER ON CUSTOMER RELATIONSHIP MANAGEMENT”

"“A PAPER ON CUSTOMER RELATIONSHIP MANAGEMENT”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.572-576, November-2018, Available :http://www.jetir.org/papers/JETIR1811774.pdf

"“A PAPER ON CUSTOMER RELATIONSHIP MANAGEMENT”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp572-576, November-2018, Available at : http://www.jetir.org/papers/JETIR1811774.pdf