• Anil Kumar V R
• Dr. S Ramesh

Abstract: The retail banking space is emerging in banking sector with a motto of “Banking at Your Door step”. The commercial banks aim to provide new and better innovative products and services to the retail customers and thus to improve the position of their customers in general and the banks in particular. In the present competitive banking scenario retention of customers and their satisfaction are critical for commercial banks (retail banks), Therefore it is very much necessary for commercial banks to investigate the major determinants of customer satisfaction and retention of customers.

Retail Banking, Customer satisfaction, Retail Customers, Commercial Banks

"An Analytical Study on customer satisfaction of Retail Banking services offered by Commercial Banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.635-641, November-2018, Available :http://www.jetir.org/papers/JETIR1811785.pdf

"An Analytical Study on customer satisfaction of Retail Banking services offered by Commercial Banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp635-641, November-2018, Available at : http://www.jetir.org/papers/JETIR1811785.pdf