• THASNI.S
• S BHUVANESWARI

Abstract Banks are regarded as the reservoirs of the financial resources. They keep nation’s wealth. These banks have adopted continuous improvement and development in their operations. The Thiruvananthapuram District Co-Operative Bank is considered as a leading Co-Operative bank in Kerala. It is the Central Bank in the Trivandrum District aimed for the development of primary co-operative societies affiliated to it. Mission of the bank is to develop financially viable, organizationally vibrant and operationally efficient co-operatives in the district for providing timely credit for the purpose of agriculture, rural development and rural industries. These banks also go through Diversification and innovations with a view to improve their performance and to meet the developmental needs of the economy. Apart from traditional banking functions such as lending and borrowing, they provide a number of value added services. The evolutionary trend from cash economy to cheque economy and subsequently plastic card economy is witnessed in the introduction of ATMs. ATM is a device that allows customers to have an ATM card to perform day to day banking transactions like withdrawal of deposited funds, check account balances, transfer funds and check statement information. ATM cards are known by a number of names such as bank card, MAS (money access card), client card, key card or cash card. Customer satisfaction plays an important role for the success and survival of the organization. In the present scenario, all people have bank account and majority of the people using ATM for speedy and timely transaction. But many of them are not using all the products and services offered by the ATM. So, this study is concentrated on “customer evaluation on ATM services of Thiruvananthapuram District Co-operative Bank” and also studying the different utilities of ATM, level of awareness ATM services, usage of ATM services, satisfaction of different services of ATM problems of problems of Trivandrum District Co-operative Bank ATM .

(key words: diversification, innovation, cheque economy, plastic card economy, value added service, money access card, client card)

"A STUDY ON THE CUSTOMER EVALUATION OF ATM SERVICES OF TRIVANDRUM DISTRICT CO-OPERATIVE BANK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.232-236, November-2018, Available :http://www.jetir.org/papers/JETIR1811835.pdf

"A STUDY ON THE CUSTOMER EVALUATION OF ATM SERVICES OF TRIVANDRUM DISTRICT CO-OPERATIVE BANK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp232-236, November-2018, Available at : http://www.jetir.org/papers/JETIR1811835.pdf