• Renny Thomas
• Dr.Bhaskar Reddy C.M

The insurance industry is highly competitive with customers focusing on low premium and insurance industry focusing on high targets. it is imperative that the insurance sets high targets on their agents. The insurance industry sets high targets on their agents this leads to high pressure on the marketing staff. The marketing staffs try to sell more and more policies to the same customer to make him to buy more insurance products. Besides the I.R.D.A have set targets for agents so that agents only survive that meet the target of selling only 12 policies. Hence the Insurance industry weeds out automatically non performing agents.

Misselling,Target given Target achieved

"Misselling of insurance and its impact on target given and target achieved by the insuranc e agents in the survival at insurance companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.180-186, November-2018, Available :http://www.jetir.org/papers/JETIR1811924.pdf

"Misselling of insurance and its impact on target given and target achieved by the insuranc e agents in the survival at insurance companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp180-186, November-2018, Available at : http://www.jetir.org/papers/JETIR1811924.pdf