• Legesse Gudura Mamo

Abstract The study was undertaken with the main objective of analyzing the pineapple value chain and factors affecting profitability in Alata Chuko Woreda, Sidama Zone. The objectives were to assess cost and profit analysis and market efficiency has been taken into account for analysis. For the purpose of the study both primary and secondary sources of data/information were comprehensively revised and analyzed. Secondary data were collected from Woreda Cooperative and Marketing Promotional Offices, Woreda Rural and Agricultural Development Office, Woreda's annual reports and related literature reviews whereas primary data was collected from 300 sampled pineapple producing farmers' selected on proportionate to size sampling and the other chain actors (brokers, wholesalers, retailers and local collectors) who were selected randomly. The collected data were organized and interpreted by using growth-marketing margin analyzing approach to identify Cost and profitability analysis of pineapple fruits for farmers. The findings of the study show there is no organized pineapple value chain system rather than it seems as if there is chain alignment for the outside observers. The constraining potential factors were critically observed from three areas; pineapple producing sampled farmers, institutional and market related activities that have been severely affecting pineapple market value chain. Regarding farmers related constraints, inadequate farming skills, knowledge of production and products management affect the amount of supply. Farmers’ expertise in production storing, grading, packing and transporting is traditional which rigorously affect the qualities and quantities of the pineapple fruit supply to market. Having a less efficient quality of pineapple fruit, farmers were totally out of the value chain activities and they have no power to negotiate and set the market price and rather they found to be the mere price takers. Pertaining to the institutionally related factors, the government officials were often influenced by the wholesalers and brokers and they could not form the regulated pineapple market at local, regional and at the national level. Institutions failed to bring up farmers’ capacity to the expected level.. Based on the findings, the Alata Chuko Woreda Cooperative Market Promotional Office should organize strong farmers cooperative organization, Infrastructure facilities should be maintained and Development agents capacities should be built through continuous training recommendations were forwarded to maximize the farmers’ participation in pineapple value chain. Keywords: Assessment, Pineapple value chain, Chain actors, Producer's bargaining power and Cost and profitability

Keywords: Assessment, Pineapple value chain, Chain actors, Producer's bargaining power and Cost and profitability

"Analysis of Pineapple Value Chain and Factors Affecting the Producer's Profitability in Aleta Chuko District, Sidama Zone, Ethiopia ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.246-255, December-2018, Available :http://www.jetir.org/papers/JETIR1811B41.pdf

"Analysis of Pineapple Value Chain and Factors Affecting the Producer's Profitability in Aleta Chuko District, Sidama Zone, Ethiopia ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp246-255, December-2018, Available at : http://www.jetir.org/papers/JETIR1811B41.pdf