• Prof. Dr Ravi H. Chourasiya

A sale is an act of selling a product or services in return for money or other compensation. It is an act of completion of commercial activities. The seller or sales person, the provider of the goods or services completes a sale in response to an acquisition or to a request. There follows the passing of title (property or Ownership) in the item and the application and due settlement of price, obligation for which arises due to the seller’s requirement to pass ownership. Ideally a seller agrees upon a price at which he willingly parts with ownership of or any claim upon the item. The purchaser, though a party to the sale does not execute the sale, only the seller does that. To be precise the seller completes prior to the payment and given rights to the obligation of payment. IF the seller completes the first two above stages (Consent and Passing ownership) of the sale prior to settlement of the price the seller remains valid and gives rights to an obligation to pay. Product distribution (Or place) is one of the four elements of the marketing mix. An organisation and set of organisations involved in the process of making a product or services available for the consumption by a consumer or business user. The other three parts of marketing mix are product, Pricing and Promotion. The research paper is a study on retailer attitude towards on ASHIRWAD ATTA (ITC) in PUNE District, Maharashtra.

Sales, Distribution, ITC, Aashirvad Atta, Retailer.

"An evaluation of Sales and Distribution of ATTA in PUNE and level of penetration of other brands apart ITC product", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.129-137, November-2018, Available :http://www.jetir.org/papers/JETIR1811C67.pdf

"An evaluation of Sales and Distribution of ATTA in PUNE and level of penetration of other brands apart ITC product", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp129-137, November-2018, Available at : http://www.jetir.org/papers/JETIR1811C67.pdf