• Prakash D Karigar

Web merchandising plays a vital role in shaping merchandising in the online retail. It has evolved significantly as an essential strategy for online retailers to attract and retain customers in the competitive digital marketplace. To examine current practices and emerging trends in web merchandising, emphasizing the pivotal role of effective presentation, content strategy, and user experience design is important. The implementation of data-driven insights to personalize product offerings, the integration of multimedia elements to enhance engagement, and the optimization of mobile responsiveness for seamless browsing across devices plays a crucial role in web merchandising. The growing influence of social commerce has explored many critical components shaping the future of web merchandising strategies. By understanding and leveraging these trends, online retailers can effectively optimize their digital stores to meet evolving consumer expectations, drive conversions, and sustain long-term growth in the dynamic e-commerce landscape. This study provides a focus on online customer attitude about web merchandising and the strategies adopted by online retailers to improve customer engagement.

Web Merchandising, Website, E-Commerce, Competition, Consumer Behaviour, Trends 1.

"A Study On Web Merchandising Trends In Online Retailing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.742-749, November-2018, Available :http://www.jetir.org/papers/JETIR1811d58.pdf

"A Study On Web Merchandising Trends In Online Retailing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp742-749, November-2018, Available at : http://www.jetir.org/papers/JETIR1811d58.pdf