• S.RAJESHWARI

The manufacturing industry is quick in studying changes in taste fashions of consumers and adjusting the production process and the production accordingly. In manufacturing sectors which are huge innovative. The manufacturing units play very important role in the Indian economy characterizes by vast and spread unemployment .Through this sector involving capital and short gestation period employment potential is very high. The Traditional marketing which only few could afford, Social media and digital marketing is open for all. It creates a level ground for SME’s (Smart Manufacturing Experience) to compete with bigger players. There are avenues to advertise within any budget. The return on each advertising funds can be tracked and accordingly campaigns can be changed or altered. The campaign size and reach can be easily scaled up or cut down. The reach can be controlled according to the audience targeted. Whether the company want to market to a region, city or to a Global audience; they have complete control. It is also possible to track audience reaction through social media monitoring. Digital Marketing offers direct connect with customers. Manufacturers can get product feedback, sales leads, referrals, first reactions with the help of social media monitoring. Manufacturing industry plays an important role in the global economy, so this study discuss about how the industry should continuously adapt to the digital trends. Organisations manage to create digital solutions to improve their sales, brand image and awareness. Starting from aggregators with 12 million users per month and finishing with small business sites that use conversion rate optimization to increase their performances, the entire online market fights to stand out in an Internet era in which, at this moment, there is one website per every 3 Internet users worldwide.

Manufacturing industry, Campaigns, Create digital solutions, social media etc.

"ROLE OF SOCIAL MEDIA & DIGITAL MARKETING IN SMALL AND MEDIUM SCALE ORGANISATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.117-121, December-2018, Available :http://www.jetir.org/papers/JETIR1812014.pdf

"ROLE OF SOCIAL MEDIA & DIGITAL MARKETING IN SMALL AND MEDIUM SCALE ORGANISATION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp117-121, December-2018, Available at : http://www.jetir.org/papers/JETIR1812014.pdf