• Dr.G.Vengatesan

Social media is rapidly converting the communication putting of these days’ social international. The emergent of social media is significantly influencing the lifestyles fashion of university students. Institutions and academician are continually attempting with social media technologies hoping to excite critical questioning abilities, collaboration, and expertise creation. Today social media has been typical by means of instructional institution making it a platform wherein college students connect with their professors, university college students and other better government throughout the board. This therefore referred to as for the have a look at to discover and study how social media has impacted on university students’ academic performances. Fifty (50) college students were with ease sampled and interviewed with a period of one Month. After studying the phenomena that have been of interest to the have a look at, and transcribing the various responses of the contributors the consequences well-known shows that social media is widely utilized by college students and in guide of the idea that social media contribute a sizable quota to the improvement in their educational performance.

Social Media, College Student, Academic Performances

"THE IMPACT OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF COLLEGE STUDENTS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.122-127, December-2018, Available :http://www.jetir.org/papers/JETIR1812015.pdf

"THE IMPACT OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF COLLEGE STUDENTS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp122-127, December-2018, Available at : http://www.jetir.org/papers/JETIR1812015.pdf