• A. Sivaranjani

Social media is rapidly changing from a completely text-based medium in its early days to increasingly seek and use photos, audio, and video. In today’s world irrespective of physical location, by using social media one can get tremendous information and communicate with almost anybody around the world. In this study it has been studied about the purposes and frequency of use, commonly used social networking sites. The primary data has been collected with the help of a sample survey of 150 Students of Arts and Science colleges in the Virudhunagar town. It has been found that the benefits that the college students had gained as a result of their social media use had obtained the total scores as: Posting / Viewing Photos and Videos 151 Scores and Browsing for networks relating to education contents 150 Scores. It has been concluded that the students have to make sure that the social media they use is not getting in the way of their daily activities and communication.

Social Media, College Students

"COLLEGE STUDENTS AS SOCIAL MEDIA USERS - A Study with reference to Virudhunagar Town", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.128-135, December-2018, Available :http://www.jetir.org/papers/JETIR1812016.pdf

"COLLEGE STUDENTS AS SOCIAL MEDIA USERS - A Study with reference to Virudhunagar Town", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp128-135, December-2018, Available at : http://www.jetir.org/papers/JETIR1812016.pdf