• Mr.M.S.LOGANATHAN

An attempt is made in this paper to analyse the opportunities and challengers in insurance industry. Insurance sector plays an important role in the financial sector of a country. The marketing strategy should be laid out in such a manner that it includes the requirement from the launching policy till the final stage when it reaches in the hand of customer; means the service provided to the policy holders or the end users. It should be planned accordingly, suiting the Indian society, because it is a diversified one from high income group of the low one. The new entrants in the insurance business sector should take pains and understand peoples demand and needs and transform their policies as per their choices. They should be designed to provide the facilities to customers as to give the customers full reliance and satisfaction.

Insurance, Challenges

"OPPORTUNITIES AND CHALLENGES IN INSURANCE INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.149-152, December-2018, Available :http://www.jetir.org/papers/JETIR1812019.pdf

"OPPORTUNITIES AND CHALLENGES IN INSURANCE INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp149-152, December-2018, Available at : http://www.jetir.org/papers/JETIR1812019.pdf