• S.Gayathri

The tendency of taking Selfie has turned into a phenomenon of recent culture in the society. This study tried to bring the impact of Social Media marketing through Selfies. The study attempts to explore how Gen Y users identify the act of uploading selfies with branded products, as an expression of self-presentation for social approval. 100 Gen Y brand conscious women consumers in the age group of 18-21 years constituted the sample for the study. Frequency table reveal about the perception of respondents towards selfie and Factor Analysis reveal the factor influencing Psychological Enhancer, Societal Enhancer and Brand Community Enhancer. The results of the study show that posting of selfies is used as a tool for self- presentation by Gen Y people.

Social Media Marketing, Selfies.

"SOCIAL MEDIA MARKETING THROUGH SELFIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.164-171, December-2018, Available :http://www.jetir.org/papers/JETIR1812022.pdf

"SOCIAL MEDIA MARKETING THROUGH SELFIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp164-171, December-2018, Available at : http://www.jetir.org/papers/JETIR1812022.pdf