• ARTI CHAUHAN
• DR. MAHENDRA KUMAR

India is a country of diversity and about 70% of the Indian population lives in villages. These villages contribute to the country's economic development through the production of grains, vegetables, fruits, etc. The export of these agricultural products generates capital and foreign exchange earnings. The Indian rural market has a large base of size and demand. Before we go into other aspects of rural marketing, you should know how rural is defined. Rural marketing has become the last mantra of most companies. Companies such as Hindustan Lever, Colgate Palmolive, Britannia, and even multinational companies such as Pepsi, Coca Cola L., Philips, and Cavin Kare are looking for rural markets to conquer the vast Indian market. In rural marketing, rural marketing generally involves reaching the rural customer, recognizing their needs and desires, providing goods and services that meet their needs. Customer service Customer service and repeat purchase / sale.

Rural Traders, FMCG, Consumers, Economic Development

"A REVIEW OF EXISTING AND PROSPECTIVE OPPORTUNITIES IN RURAL MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.692-697, December-2018, Available :http://www.jetir.org/papers/JETIR1812097.pdf

"A REVIEW OF EXISTING AND PROSPECTIVE OPPORTUNITIES IN RURAL MARKET", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp692-697, December-2018, Available at : http://www.jetir.org/papers/JETIR1812097.pdf