• Dr.Poonam Singh
• Saurav Kumar

In the last decades, marketing and research have passed through the tremendous changes. Those changes could attribute to the way of consumerism, lifestyle and mostly to the progress and achievement of science itself. Marketing research has never been so concrete and precise since the consumer cannot always honestly and accurately respond to the questions asked. Therefore, neuroscience opens the door to the unknown world. Neuromarketing uses neuros-cience also called brain research to reveal subconscious consumer decision-making processes. Neuromarketers study brain- and biometric responses, as well as behaviour, to understand and shape how consumers feel, think and act. It is a technique used to improve the effectiveness of marketing efforts by studying the psychology of a company's consumer base. The goal is to bet-ter understand the customers and how the marketing will have an effect on them by tracking their brain activity. The advancements in information processing, data capture and scientific theory have created the perfect storm to advance the fields of neuromarketing and consumer neuroscience beyond what was once thought impossible.

neuroscience, Subconscious, Hippocampus, Branding, Advertising, Anchoring

"NEUROMARKETING “ TAKING THE WORLD BY STORM : A NEW TECHNIQUE TO CONQUER THE BRAIN OF PROSPECT ”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.554-562, December-2018, Available :http://www.jetir.org/papers/JETIR1812173.pdf

"NEUROMARKETING “ TAKING THE WORLD BY STORM : A NEW TECHNIQUE TO CONQUER THE BRAIN OF PROSPECT ”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp554-562, December-2018, Available at : http://www.jetir.org/papers/JETIR1812173.pdf