UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 3 | March 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR1812182


Registration ID:
190800

Page Number

625-631

Share This Article


Jetir RMS

Title

COMPARATIVE STUDY ON NATURAL AND CHEMICAL SKIN CARE PRODUCTS: A SERQUAL APPROACH (GAP 5)

Abstract

The purpose of the study was to examine the differences between expectation and perception of natural and chemical skin care products. It assess the service quality under five dimensions namely reliability, responsiveness, assurance, empathy and tangibles. The study was carried out in Vellore city, Tamil Nadu. A sample of 100 consumers was surveyed among which 50 are chemical cosmetic consumers and 50 are natural cosmetic consumers. The data was collected by using purposive sampling technique. A standard questionnaire was framed comprising Gap 5 of SERQUAL dimension. The study found that there exist minimum gap on natural skin care products and maximum gap on chemical skin care products between expectation and perception of service. In addition, the perceived service of natural skin care products is better than chemical skin care products.

Key Words

Natural and chemical skin care products, expectation, perception, SERQUAL approach (Gap 5).

Cite This Article

"COMPARATIVE STUDY ON NATURAL AND CHEMICAL SKIN CARE PRODUCTS: A SERQUAL APPROACH (GAP 5)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.625-631, December-2018, Available :http://www.jetir.org/papers/JETIR1812182.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"COMPARATIVE STUDY ON NATURAL AND CHEMICAL SKIN CARE PRODUCTS: A SERQUAL APPROACH (GAP 5)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp625-631, December-2018, Available at : http://www.jetir.org/papers/JETIR1812182.pdf

Publication Details

Published Paper ID: JETIR1812182
Registration ID: 190800
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 625-631
Country: -, --, -- .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002982

Print This Page

Current Call For Paper

Jetir RMS