• mussa mohammad
• arun kumaR

Religious is the structure of set of belief rituals, value, and community. It is widely acknowledged that religion has a strong influence on people’s belief, personal identity and value systems, all of which have consumption implications. Religion, being inseparable part of a culture, would also influence the behaviour of consumers in similar manners which are rarely being investigated in consumer behaviour field need to be explored. At the grossest level of partitioning, religious influence on consumer behaviour can be broken into positive (approach) and negative (avoidance). At a universal level, such positive and negative inspirations may frame the very belief of the procurement of material goods. Religion has also been associated with some distinct motivations leading to more specific consumption activities. Perhaps the most obvious and overt influences are those arising from particular dogmas or doctrines. A difficult value structure, fixed at least partial in one's spiritual coordination, may cast a clear that takings in multiple consumption activities not specifically addressed by a church's doctrinal teachings. In the pursuit of personal devotion, products from an array of religious orientations, not just one's own, may yield satisfaction. Social inspiration on behaviour of consumer, originating from both normative and informational motivations, may take on the added weight in a religious context. We found that micro culture develops different patterns of behaviour for Christian and Muslim consumers, based on their religious preferences. It is suggested that religious micro cultures should be viewed as constituting distinct consumer segments, which may warrant different marketing efforts. Keywords: Consumer behaviour, Religion, culture , religiosity, religious affiliation.

Consumer behaviour, Religion, culture , religiosity, religious affiliation

"a study of consumer behaviour for religious", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.652-659, December-2018, Available :http://www.jetir.org/papers/JETIR1812185.pdf

"a study of consumer behaviour for religious", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp652-659, December-2018, Available at : http://www.jetir.org/papers/JETIR1812185.pdf