• Dr. Pritichhaya Tamboli

The consumption of digital media has risen tremendously over the past few years in India. The exponential rise is seen due to easier and cheaper availability of internet by leading Internet Service Providers. The cut throat competition between the big players in the internet market has been proving beneficial for the users. This is forcing the business to go digital. But a detail study of various digital business strategies is important to avoid any surprises and losses. If one is aware about the pros and cons of the digital business strategies it will be easier to implement it and avoid mistakes. As it is obvious that the digital presence of any business is unavoidable but it is also important to have a detail study of digital business strategies to get maximum ROI (Return on Investment).

Business, Digital, E-Commerce, Growth, Internet

"The Study of Digital Business Strategies in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.666-670, December-2018, Available :http://www.jetir.org/papers/JETIR1812187.pdf

"The Study of Digital Business Strategies in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp666-670, December-2018, Available at : http://www.jetir.org/papers/JETIR1812187.pdf