• Amit Nigam
• Dr. Vinod Bhatnagar

"Many things that were considered as luxuries till about 5 years ago have become necessities for most people today." This has happened in the in case of household goods consumption also. A Bike was a luxury at one point of time becomes a necessity now. The present study is focused on a study of important factors and sources of information in purchase of consumer durables. This is an exploratory study using primary data collected through purposive sampling method with an adequate sample size of 50 household respondents of Gwalior city. It reveals that company or brand name, guarantee / warrantee, price, and after sales service are the important factors in purchase of durables. Sources of information regarding authorized dealers' and shops, and technical expert advice through, media and influence of friends, relatives and neighbors were found important factors influencing in purchase of durables by respondents.

CONSUMER PURCHASE OF CONSUMER DURABLES

"CONSUMER PURCHASE OF CONSUMER DURABLES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.153-159, December-2018, Available :http://www.jetir.org/papers/JETIR1812220.pdf

"CONSUMER PURCHASE OF CONSUMER DURABLES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp153-159, December-2018, Available at : http://www.jetir.org/papers/JETIR1812220.pdf