• Muthulakshmi R
• Dr. Manoj Edward

Abstract The most significant contributor for the Cashless economy and Electronic payments emerging in today’s scenario is the innovation of digital payment Wallets along with technology acceptance in the hands of common man. The robust growth of digital payment wallets are highly supplemented with smart phones and 4G connectivity. The present study is focused on consumer preference towards digital payment wallets among its users linked with education sector and effectively analyzes the impact of demographic variables on the usage of these Digital Payment Wallets. A total of 60 respondents from educational institutions were analyzed with their responses. Chi-square and T test are the statistical tools used to analyse the data are SPSS 21.0 and model test using WARP PLS. This study will help in devising appropriate strategies for digital payment wallet companies to tap potential customers by throwing light on consumer adoption process in digital payment wallets.

Digital Wallets, Electronic Payments

"Consumer Adoption towards Digital Payment wallets", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.387-401, December-2018, Available :http://www.jetir.org/papers/JETIR1812256.pdf

"Consumer Adoption towards Digital Payment wallets", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp387-401, December-2018, Available at : http://www.jetir.org/papers/JETIR1812256.pdf