• S.M. SUFIC VARIJA
• Dr. R. Wilson

Abstract: Names are not things to be taken lightly or tossed around casually. It legitimizes a person’s existence and recognizes his existence as a human being. Knowing someone’s name can be intimate, knowing other people’s names is nutritive: it helps to build links of trust among groups of people in a community. A name has the power to keep memory victories of the past and promise prosperity for the future. They are passed from generation to generation in hopes of restoring, maintaining or creating a sense of honour. Names not only distinguish individuals, but they place them in particular categories also. Names are really important because they connect one to a past, to one’s history. This study observes the whites’ attitude towards naming the blacks - giving generic names, utilitarian names or naming very carelessly – and its effects on the named.

Key Words: Names, Black, White, Generic names, Utilitarian names.

"“White people name Negroes as race horses” – Naming, an impertinent white attitude, as seen in the select novels of Toni Morrison", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.402-409, December-2018, Available :http://www.jetir.org/papers/JETIR1812257.pdf

"“White people name Negroes as race horses” – Naming, an impertinent white attitude, as seen in the select novels of Toni Morrison", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp402-409, December-2018, Available at : http://www.jetir.org/papers/JETIR1812257.pdf