• BRUNO D. NAZARETH
• DR. S ARUNA

Customer relationship management (CRM) is a data framework that tracks customers' associations with the firm and enables representatives to quickly pull up data about the customers, for example, past deals, benefit records, exceptional records and uncertain issue calls. This paper intends to advance techniques for fruitful implementation of CRM and examines boundaries to CRM in Retail undertakings. Business around the world is confronting consistently developing difficulties. Customer can pick between more options because of the developing rivalry among the organizations and each organization is discovering some better approach to pull in them to their goal. An ever increasing number of retailers are looking to extend past their conventional fringe and achieve diverse sort of customer group. In the meantime the organizations comprehend the esteem and significance by picking up comes back from customers as an advantage, which is the essential standard of CRM.

Choice Preference, Value for Money, Customer

"CRM IN RETAILING BENEFITS AND CHALLENGES: ANALITICAL APPROACH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.499-505, December-2018, Available :http://www.jetir.org/papers/JETIR1812271.pdf

"CRM IN RETAILING BENEFITS AND CHALLENGES: ANALITICAL APPROACH", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp499-505, December-2018, Available at : http://www.jetir.org/papers/JETIR1812271.pdf