• LAKSHMINARAYANA.K
• Dr.Sreenivas D L

This study explains the relationship between elements which affect consumer buying behaviour for apparel products in Mysore city. The Data has collected through structured questionnaire among the respondents who presently living in Mysore city. Convenience sampling method was used with sample size of 100 for collection. Descriptive statistics was used to analysis the demographics and the Chi-square test were used to analyse the research objectives. The result of this study offers insights and evidence about the relationship between the variables which impact consumer buying behaviour for branded apparels. Finally it is concluded in the present study that there is significant relationship between reference group and purchase intention also promotion, Store attributes, product attributes, Income of the respondent and occupation have positive significant relation between consumer buying behaviour.

Apparel Brands, Consumer Behaviour, Product attributes, Purchase Intentions, store attributes.

" AN EVALUATION OF ATTITUDE AND BEHAVIOUR OF BUYERS TOWARDS BRANDED APPAREL PRODUCTS IN MYSORE CITY. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.643-654, December-2018, Available :http://www.jetir.org/papers/JETIR1812294.pdf

" AN EVALUATION OF ATTITUDE AND BEHAVIOUR OF BUYERS TOWARDS BRANDED APPAREL PRODUCTS IN MYSORE CITY. ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp643-654, December-2018, Available at : http://www.jetir.org/papers/JETIR1812294.pdf