• Kanagasapabathy Sapthaswaran

Green marketing is the marketing of environmental friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet. Green marketing can involve a number of different things, such as creating an eco-friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing marketing efforts on messages that communicate a product’s green benefits. This type of marketing can be more expensive, but it can also be profitable due to the increasing demand. Especially India the emergence of green marketing becomes popular among people who are living in rural and urban areas. Government of India formulating and implementing schemes for green marketing that won’t harm the sustainable development and growth of the nation. Encouraging people specially farming based people by providing new methods and ideas green marketing can be brought highly effective and profitable in coming years in India.

Green marketing,Eco-friendly,Sustainable development,Green procurement.Green myopia,Go Green

"GREEN MARKETING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.182-187, December-2018, Available :http://www.jetir.org/papers/JETIR1812328.pdf

"GREEN MARKETING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp182-187, December-2018, Available at : http://www.jetir.org/papers/JETIR1812328.pdf