• Dr. Shailesh S. Thakur
• Sanju Mahawar
• Dr. Prateek Maheshwari

The present business scenario is highly competitive, dynamic and full of complexities. The customer expectations are constantly rising which is forcing organizations to change dramatically. Companies are under constant pressure to deliver the best to customers. Though, the advent of technology led to the development of modern advertising media options in order to reach out to potential customers; the conventional media such as print still holds a deeper penetration and coverage. Several researchers have explored the area of print advertising and have tried to identify and implement various advertisement effectiveness enablers. This research focuses on identification of select enablers of effective advertising for Indian print context using a comprehensive approach of review of literature and investigative interviews with academicians and experts in the area of advertising.

Print Media, Advertising, Advertisement Effectiveness, Media Mix

"Print Media as an Enabler of Business Growth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.329-335, December-2018, Available :http://www.jetir.org/papers/JETIR1812348.pdf

"Print Media as an Enabler of Business Growth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp329-335, December-2018, Available at : http://www.jetir.org/papers/JETIR1812348.pdf