• Ms. Shruthi P
• Dr. Mallikarjuna N L

E-commerce is involved in making customer to purchase products and services online. It also gives a platform to seller for selling their products and services online. The internet literacy among youth has been drastically developing over a period of time. This paper examines comparative study between major e-commerce player those are Flipkart and Amazon. Today’s youths are educated about e-commerce site and flexibility in online transaction and has become day-to-day life transactions. There are many distinguished features of online shopping website with their quality of service and customer satisfaction. The primary data has been conducted with structured questionnaire of 100 samples and chi-square has been applied to infer the meaningful insights. This paper helps to understand different strategy adopted by Amazon and Flipkart to capitalize consumer there by increase their profits.

Amazon, Flipkart, E-commerce, online shopping, Service quality

"“A Comparative Study of Service Quality between Flipkart and Amazon: Influence of Youth’s on E-business practices”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.504-510, December-2018, Available :http://www.jetir.org/papers/JETIR1812374.pdf

"“A Comparative Study of Service Quality between Flipkart and Amazon: Influence of Youth’s on E-business practices”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp504-510, December-2018, Available at : http://www.jetir.org/papers/JETIR1812374.pdf