• RAVIKUMAR.R
• JAGADEESHA.KM

All over the world, Corporate Social Responsibilities (CSR) stems from a commitment to the society in which a business operates. India is a pioneer in introduction of an act to make CSR a compulsory and legal responsibility of companies. The eligible companies are bound to be spent 2 percent of their net profit on the various issues of human concerns like promoting and providing healthcare services. In the practice of CSR in health sector, employees working in the health sector play predominant role in transforming the CSR practices to ultimate beneficiaries like targeted people and communities. The study has estimated the effectiveness by using primary data and contingency coefficient analysis. It has found from the analysis that the employees having training have better awareness and knowledge about CSR and activities of eligible companies under CSR programme. The association of employees in implementation of the programmes and their willingness to be part of the CSR programmes does not change. At the same time, trained employees are more capable of identifying potential customer for the programme and thereby the satisfaction level of trained employees is also high. Accordingly, awareness, knowledge and capabilities are the pre-requisites for effective implementation of CSR programme. Therefore, training is an impediment for effective implementation of CSR programmes. Hence, the employees in the healthcare sector can be utilized for the effective implementation of the programme by giving necessary training.

CSR, Healthcare, Employees and Training

"THE ROLE OF EMPLOYEES IN EFFECTIVE IMPLEMENTATION OF CSR PROGRAMMES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.660-668, December-2018, Available :http://www.jetir.org/papers/JETIR1812394.pdf

"THE ROLE OF EMPLOYEES IN EFFECTIVE IMPLEMENTATION OF CSR PROGRAMMES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp660-668, December-2018, Available at : http://www.jetir.org/papers/JETIR1812394.pdf