• Dr. G. RabiaJahaniFarzana
• D. Ilayaraja

As a spinoff the larger discipline of event management, the business of wedding planning will provide business to a broad array of supporting industries, such as hotels, retails, and catering service. The study tries to find out the gender differences towards perception of wedding venue in selected star hotels of Trichirappalli. The analysis find that the highest mean value 4.400 goes with female in relation to Tangibility the lowest mean of 3.2600 is with female in assurance. So there is a wide response scatter of female rather than male. The component factors reliability, and assurance shows significant difference in responses; but the other components are not showing significant differences in their responses towards customers’ satisfaction through the three factors. Hence it is recommended that star hotel managements should present nonstop training to the workers on problems like responsiveness, confidence and communication skills to improve their particularly female customers.

Tangibility, Reliability, Responsiveness, Confidence, Communication and Perception of Wedding Venue.

"GENDER DIFFERENCES TOWARDS PERCEPTION OF WEDDING VENUE IN SELECTED STAR HOTELS OF TRICHIRAPPALLI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.529-532, December-2018, Available :http://www.jetir.org/papers/JETIR1812475.pdf

"GENDER DIFFERENCES TOWARDS PERCEPTION OF WEDDING VENUE IN SELECTED STAR HOTELS OF TRICHIRAPPALLI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp529-532, December-2018, Available at : http://www.jetir.org/papers/JETIR1812475.pdf