• Dr. K. KARTHIKEYAN

Abstract There are many factors influencing the need of technology in growing economy of our country. In this research, the researcher has aimed to analyze the online banking effectiveness of Employees in Coimbatore. Online banking effectiveness depends on the employee behaviours, learning attitude and training program. The adoption to changing technology influences the outcome of online banking success. The internal environment factor forces the individual behaviour and acknowledge towards acceptance of training programs. In non-metro cities have the issues to reach the digital transaction. In this research bring out that the relationship between online banking and the adoption of employees with their personal characteristics, working attitude and training support. Questionnaire used to gather data from 127 bank employees. Those employees were selected on basis of random sampling method. Data analysis has been done with percentage analysis, z-test, F-test and regression analysis. From the study that concluded, personal behaviours and training significantly contributing for the success of online bank.

Online banking effectiveness, Employees perspective, technology changes, training effectiveness, behaviour analysis

"AN ONLINE BANKING EFFECTIVENESS: EMPLOYEES PERSPECTIVE AT COIMBATORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.686-690, December-2018, Available :http://www.jetir.org/papers/JETIR1812498.pdf

"AN ONLINE BANKING EFFECTIVENESS: EMPLOYEES PERSPECTIVE AT COIMBATORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp686-690, December-2018, Available at : http://www.jetir.org/papers/JETIR1812498.pdf