• MARY LIYA K.R

There are lot of Brands selling and manufacturing mobile phone in the market. In this competitive and brand conscious market developing brand image is a challenging task for the companies. But Samsung Cell phone are leading the race with over a dozen varieties and models lining up every day. Based on a reviewed literature, it was found that among the other brands categories students prefer Samsung mobile phones. The study attempts to identify the factors which influence college students while purchasing Samsung mobile apart from other mobiles. The source of data includes primary and secondary. The size of sample is 60. The data collected were analyzed using weighted average method and chi-square analysis.

customer preference, mobile phone uses, customer satisfaction, family annual income, customer expectation.

"“Consumer satisfaction Towards Samsung Mobile Phones with special reference to college students in Thrissur Town”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.24-28, December-2018, Available :http://www.jetir.org/papers/JETIR1812504.pdf

"“Consumer satisfaction Towards Samsung Mobile Phones with special reference to college students in Thrissur Town”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp24-28, December-2018, Available at : http://www.jetir.org/papers/JETIR1812504.pdf