• Dr Priti Verma

Abstract: The startups can play a vital role in the growth of economy of any country but the creation of a new businesses and its sustainability and growth in a complex economic environment is challenging. Some startups emerge and grow while many others fail. Every year, despite the million dollar funding and years of strategic planning there is demise of several startups in India. It, therefore, is important to find certain ways to reduce risks. The paper explores the relationship between different dimensions of communication skill and success of startups. The startup and growth process involves all normal organizational activities and practices i.e. finance generation, human capital management , meetings, strategic decision making , customer relations management and the like where communication skills play a crucial role . Here, it must be remembered that talking is not communication. Although some researchers have highlighted different communication skill areas for successful entrepreneurship yet a focused approach to potential value of communication skills and a compact model still seems missing . The literature review and case study based paper discovers that a structured approach to communication management based on different dimensions of communication skills can help avoid downfall and lead to success.

Communication skills, Startup, Dimensions, Success

"Communication Skills: A Much Needed Tool for Startup Success", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.44-49, December-2018, Available :http://www.jetir.org/papers/JETIR1812508.pdf

"Communication Skills: A Much Needed Tool for Startup Success", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp44-49, December-2018, Available at : http://www.jetir.org/papers/JETIR1812508.pdf