• RIA FRANCIS

Abstract Advertising is the integral part of our daily life. It is a pervasive method of marketing, in society which encourages people to purchase goods and services. Advertising contributes to bring about all round development of the economy by increasing demand and by encouraging economic activities which in turn improves the income. It motivated people to consume more material and thereby improves their standard of living, and advertising is considered as the non- personal form of communication used in marketing to promote goods and services in the target market. It is highly useful in covering a large target market, Where the customer are scattered over vast area. Advertising is the best way to communicate such mass communication in the target market. It aims at benefitting the producer, educating the consumer, and supporting the salesman . It is a link between producer and the consumer.

Key words :- Advertising , Brand image

"EFFECT OF ADVERTISING ON PRODUCT SUCESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.507-510, December-2018, Available :http://www.jetir.org/papers/JETIR1812576.pdf

"EFFECT OF ADVERTISING ON PRODUCT SUCESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp507-510, December-2018, Available at : http://www.jetir.org/papers/JETIR1812576.pdf