• FARIDHA R

Digital payments in India have been experiencing exponential growth. The future economy will be driven by cashless transaction which will be possible only though digitalization of payment mechanism at different location such as smart phone, internet banking, card transaction etc. The Indian government’s ambitious Digital India project and the modernization of India Post paved the way for digital transition in the country. The Digital India project aims to offer a one-stop shop for government services. The announcement of Demonetization by Prime Minister Mr. Narender Modi created huge growth opportunity for digital payment in India and the digital wallet companies garbed the opportunities with both the hands to expand their market share. Demonetization has presented a unique platform for adoption of digital payment, as an alternative to cash for Indian consumers. The paper focuses on the consumer behavior towards the adoption of digital payment. The study also analyses the factors influencing and the satisfaction level of the consumers towards digital payment. It further identifies the problems in the adoption of digital payment. A total of 100 respondents were selected in and around Madurai and questionnaires were used as instruments.

Digital payments, Demonetization, Digital India and Consumer behavior

"A STUDY ON CONSUMER BEHAVIOR TOWARDS DIGITAL PAYMENTS WITH REFERENCE TO MADURAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.527-537, December-2018, Available :http://www.jetir.org/papers/JETIR1812581.pdf

"A STUDY ON CONSUMER BEHAVIOR TOWARDS DIGITAL PAYMENTS WITH REFERENCE TO MADURAI CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp527-537, December-2018, Available at : http://www.jetir.org/papers/JETIR1812581.pdf