• Reshma Roy

Internet and its allied services are finding new ways to transform human life. Social media is considered as the most commonly used internet service among youngsters. Youngsters and teenagers around the world use social media to connect with friends and families. Unlike other communication mediums, social media has a universal reach and a large audience. Marketing on social media is considered cost effective than conventional marketing strategies. Various recent studies show that average time spent by youngsters on social media is increasing. Social media is not restricted to geographical boundaries or time. There are over 2.2 billion people all over the globe using internet and its allied service. India is far progressing in the communication technologies. Recent studies reveal that introduction of 4G LTE has changed the way Indians do social networking. The average time spent on internet and social media by Indians, especially youth are much similar to that of developed countries. More advanced Smart phones, and coming 5th generation mobile phone network all will make more people especially youth use to internet and social media. Growing trends of social media proves that the scope of social media is also increasing. Therefor social media marketing is considered as an effective marketing strategy to reach young potential customers. Youngsters being the majority of social media users, this particular study cover the youth. The study will examine the social media as an emerging marketing tool among them.

Social Media ,Social Networking, Social Media Marketing , Information and Communication Technologies

"A Study on the Effectiveness of Social Media Marketing as an Emerging Marketing Tool Among Youths", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.471-478, December-2018, Available :http://www.jetir.org/papers/JETIR1812663.pdf

"A Study on the Effectiveness of Social Media Marketing as an Emerging Marketing Tool Among Youths", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp471-478, December-2018, Available at : http://www.jetir.org/papers/JETIR1812663.pdf