• Vijayendra Lad
• Dr. M. N. Kaddipudi
• Dr. Azhar Shaikh

The success and profitability of the livelihood systems will vary depending on the general progress environment. Since decades India has been participating in the modern world economy though industrialization. Personal and the traditional skills play very important role in these modes of production. The challenges faced by the families involved in the traditional handicraft business are many. These families do not even see the opportunities they have in craft business due to various reasons. In this study, an attempt is made to assess the perception about the challenges and the opportunities for the traditional handicraft business in India. Artisans from North Karnataka region have been selected to for the study. Out of all the collected data, 170 samples have been used for the analysis as they had given complete data. The number of family members involved in handicraft business did not have any statistically significant difference regarding the challenges and the opportunities faced by the traditional handicraft business.

Handicraft, family, challenges, opportunities, artisans

"AN EMPIRICAL STUDY THE INFLUENCE OF FAMILY ON THE PERCEPTION OF CHALLENGES AND OPPORTUNITIES IN TRADITIONAL HANDICRAFT BUSINESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.224-231, December-2018, Available :http://www.jetir.org/papers/JETIR1812834.pdf

"AN EMPIRICAL STUDY THE INFLUENCE OF FAMILY ON THE PERCEPTION OF CHALLENGES AND OPPORTUNITIES IN TRADITIONAL HANDICRAFT BUSINESS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp224-231, December-2018, Available at : http://www.jetir.org/papers/JETIR1812834.pdf