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December-2018
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1812867
Registration ID:
194022
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Title
A CRITICAL REVIEW ON IMPULSIVE BUYING BEHAVIOR
Authors
Abstract
Impulsive Buying Behavior is well studied and researched topic all over the world. Its importance is cannot be forgone because of its high relevance in studying consumer behavior especially in the context of retail industry. Literature gives light on the factors causing this type of unplanned buying decision which mostly includes psychological, cultural and even demographic factors as well. This study aims to review prominent literatures done in the area of impulsive buying behavior.
Key Words
Impulsive Buying Behavior, Consumer Behavior
Cite This Article
"A CRITICAL REVIEW ON IMPULSIVE BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.405-409, December-2018, Available :http://www.jetir.org/papers/JETIR1812867.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A CRITICAL REVIEW ON IMPULSIVE BUYING BEHAVIOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp405-409, December-2018, Available at : http://www.jetir.org/papers/JETIR1812867.pdf
Publication Details
Published Paper ID: JETIR1812867
Registration ID: 194022
Published In: Volume 5 | Issue 12 | Year December-2018
Page No: 405-409
Country: Kottayam District, Kerala, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1812867
Published Paper PDF: https://www.jetir.org/papers/JETIR1812867
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