• Dr.R.Gokila

Online marketing is growing all over the world and every company creates its online store or web store. Even the physicals store has its own page to attract customers from different locations. The companies with www servers can track the number of visitors, the number of times they visit the store, the documents visitors download to their computer so the company could work to improvise on the company's website and strategies to attract the customers. As the needs and wants have emerged to a great extend due to globalization (1992), the consumers need for variety of goods has also contributed to the growth of e-commerce industries. Consumer preference has risen than ever before because of the variety of goods presented to them by the internet .Online shopping is one where the goods are purchased directly from the buyer. The transactions are made through the debit card or credit card or PayPal or other electronic mode. The products are delivered at the doorstep after the payment has been made. This is also called e-tailing or electronic retailing or web store. Consumers are fascinated by the idea that they needn’t waste enormous amount of time, energy on shopping products through retail store and more money is wasted because the price comparison is nearly impossible and the consumer ends up buying a high priced product. Parking the vehicle becomes another pain for urban or metro dwellers.

Online Shopping, Consumer behaviour, Consumer Satisfaction

"A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS ONLINE SHOPPING IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.431-437, December-2018, Available :http://www.jetir.org/papers/JETIR1812871.pdf

"A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS ONLINE SHOPPING IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp431-437, December-2018, Available at : http://www.jetir.org/papers/JETIR1812871.pdf