• Kantaraj T
• Dr. J S Muralidhara

The purpose of this study is to develop a consumer satisfaction index for Indian textiles and apparels aimed to match consumers’ perceived satisfaction of the product and aid manufacturers’ meet the expectations of consumers’ perceived satisfaction. The Indian textiles and apparel industry has made many compromises in terms of sizes and fit. Many brands which are well-suited for their market made headway to the Indian apparel industry but returned due to the dissatisfaction of Indian consumers. This study has been conducted to understand whether there is any scope for the entry of new brands to occupy the vacuum created by the present products available in the market, and to open the inner eyes of manufacturers and new brands, that wish to enter the market, understand the need of Indian consumers. For this, the weighted average method is followed after collecting the required data by conducting a survey among consumers.

Consumer, Consumer Satisfaction, Consumer Satisfaction Index, Csat Index, Textiles, Apparels, Weighted Average.

"Development of Consumer Satisfaction Index of Indian Textiles & Apparels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.128-132, December-2018, Available :http://www.jetir.org/papers/JETIR1812920.pdf

"Development of Consumer Satisfaction Index of Indian Textiles & Apparels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp128-132, December-2018, Available at : http://www.jetir.org/papers/JETIR1812920.pdf