• Dr.A.Pappu Rajan
• G.Saranya

Digital Banking is a generic term for development of banking services and delivering products through electronic channels, such as the Automated Teller Machines, the telephone, the internet, the mobile phone. Customers are still waiting for new fastest banking services but India is developing in Technology enabled banking service in a revolutionary transformation that will bring many new features, including anytime, anywhere, ultra-fast response times in banking transaction. The overall objective of the study is to identify the factors influencing of digital banking on customer satisfaction. This research also identifies the factors to taking the development in terms of level of accessibility, adaptability, affordability and efficiency in the usage of digital banking services. Descriptive study is applied with a sample size of 100. Data was collected using questionnaire method. Analysis was done through SPSS using for univariate, bivariate and multivariate techniques. The study recommends that there is need by banks to invest more on robust reliable systems to reduce incidents of failed transactions and transnational errors in ATMs, Mobile banking and POS terminals, need to come up with an application that can be used to enhance digital banking, facilitation of ICT skills so that technology can be embraced and lastly there is need to carry out customer satisfaction surveys to establish how customers are adapting to technology. The paper discusses the relevant few review of literature, research methodology of this study, research analysis, research finding and conclusion of this study.

Banking Services, Technology in banking

"Digital Banking Services: Customer Perspectives ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.306-311, December-2018, Available :http://www.jetir.org/papers/JETIR1812945.pdf

"Digital Banking Services: Customer Perspectives ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp306-311, December-2018, Available at : http://www.jetir.org/papers/JETIR1812945.pdf