• Muthukumar R
• R.Jayasankar
• T.Balakrishnan

Total global market for medicinal plants is worth about 150 billion dollars and India's share is only 1.3 billion dollars (0.90 per cent). India's dismal performance in the global trade can be attributed to many factors. Among these, the major problem is that India exports only 30.00 per cent of the commodity in the processed form and bulk of 70.00 per cent in raw form thereby causing loss in employment as well as foreign exchange reserves. Besides, over 90.00, per cent of medicinal plants are collected from the wild source, very often in a destructive and unsustainable manner. India is said to be the home to 8,000 species out of 21,000 species used for medicinal purpose in the world. Around 800 species are used by industries and out of which 25.00 per cent are cultivated. This rich bio-diversity together with diverse agro-climatic conditions provides unlimited opportunities for India to cultivate a variety of medicinal plants demanded by the market. In Tamil Nadu, a significant number of farmers are cultivating medicinal plants. Dindigul district is one of the leading commercial growers of medicinal plants in the state. Coleus and Aloe vera are the best in production. They face various production and marketing constraints while cultivating them. The results of this study illustrate such constraints faced by farmers who cultivate them.

Coleus, Aloe vera, medicinal plant growers, production and marketing constraints

"PRODUCTION AND MARKETING CONSTRAINTS OF MEDICINAL PLANTS CULTIVATION IN TAMIL NADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.722-729, December-2018, Available :http://www.jetir.org/papers/JETIR1812D06.pdf

"PRODUCTION AND MARKETING CONSTRAINTS OF MEDICINAL PLANTS CULTIVATION IN TAMIL NADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp722-729, December-2018, Available at : http://www.jetir.org/papers/JETIR1812D06.pdf