• Dr. Rajeshwari G.M.
• Dr. Ashwini S.
• Mr. Naveen Kumar M.S.

Entrepreneurship is the core of economic development and entrepreneur is a key factor of entrepreneurship. In present times, women are an emerging economic force. Social and economic development of women is necessary for development of any country. Though women want to start own business they still face many hurdles to be more successful in our Indian environment in a way in which it should be. Due to changing environment, now men are easily accepting the women entrepreneurial opportunities. Hence, in this arena topic has found its importance and the main purpose of study is to find out various challenges faced by women entrepreneurs. The sample of 30 women entrepreneurs were chosen from Mysuru city and the data was collected through well-structured questionnaire. The Data has been analyzed by using statistical tools namely Excel and SPSS. Reliability of the questionnaire has been tested by using Cronbach’s alpha which arrived at the value of 0.78. The study revealed Personal skills development is one of the biggest challenges which need to be addressed. Moreover, the inspiration or motivation for stepping into entrepreneurship is self-motivated. Hence, it can be stressed that in order to provide an aid for coming up with more ventures, particularly to women entrepreneurs, there is an urgent need to boost their self-confidence, skills and handling emotional quotient is required.

Challenges, Motives, Personal Skills, Women Entrepreneurship

"ENTREPRENEURIAL CHALLENGES: WOMEN ENTREPRENEURS’ PERSPECTIVES IN MYSURU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.744-753, December-2018, Available :http://www.jetir.org/papers/JETIR1812D09.pdf

"ENTREPRENEURIAL CHALLENGES: WOMEN ENTREPRENEURS’ PERSPECTIVES IN MYSURU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp744-753, December-2018, Available at : http://www.jetir.org/papers/JETIR1812D09.pdf