• Nishtha Dwivedi

Individuals, groups, organizations, and goods use mass media to affirm their position and standards. Validation of specific individuals or groups helps to reinforce social standards. The usage of mass communication is utilized to raise public awareness about a particular subject. The public uses it as a source of entertainment. All India Radio (Akashwani) and Doordarshan broadcast various programs, including the latest news.Many people in India watch television, talk on the phone, and listen to the radio. Mass communication ensures that everyone has access to precise information on everything. It provides information about crises, day-to-day challenges, societal concerns, and other topics.It assists the general public in forming an opinion on what is going on in their environment. It aims to persuade individuals to change their minds on many matters such as voting, religious views, culture it instructs us. It amuses and entertains us through multiple media transmissions.To develop understanding, gather information from many sources to update society with the different versions of reality.

Radio and Television Broadcasting, information theory. Journalism in the new media, discussions or arguing, ethical and unethical communication, Campaign planning and execution.

"A Relational Study of Mass Media and Crisis Management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.1189-1193, December-2018, Available :http://www.jetir.org/papers/JETIR1812D71.pdf

"A Relational Study of Mass Media and Crisis Management", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp1189-1193, December-2018, Available at : http://www.jetir.org/papers/JETIR1812D71.pdf