• Vaishali Gaur

Consumer preference is an important factor in marketing. A study of consumer behaviour is helpful to the understanding purchase behaviour and preference of different consumer and also to the identification of the consumer needs consumer behaviour normally includes not only the observable decisions process that accompany consumption but also the decision as to where, now often and under what conditions one makes his purchase of goods and services. For the purpose of the study of the finding are listed out on the basis of proper analysis and suggestions are recommendation will reduce the price of the toothpaste and also improve the quality and freshness of the consumers, we have to introduce different types of toothpaste.

Consumer, Preference, Behaviour

"CONSUMER PREFERENCE OF TOOTHPASTE IN PERAMBALUR TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.1224-1233, December-2018, Available :http://www.jetir.org/papers/JETIR1812D76.pdf

"CONSUMER PREFERENCE OF TOOTHPASTE IN PERAMBALUR TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp1224-1233, December-2018, Available at : http://www.jetir.org/papers/JETIR1812D76.pdf