• S. S. Soodi

Introduction: In this article paper is considered important because using different media for advertising has proven to be a difficult problem for marketers. Advertising costs are very high in all media today and inappropriate advertising can be a costly decision. Research Method: In this article the report states that this study uses an online research method. Data was collected from 50 respondents in Dharwad. Use statistical tools such as descriptive statistics, Ztest, and C-squared to analyze the collected data. Data analysis: The data analysis results of this article show that newspaper advertising affects all five levels of consumer behavior. The impact of television and the internet on consumers' awareness, interest, beliefs, purchasing behavior and post-purchase behavior from travel agencies is obvious. Discussion: The results of this article show that newspapers and magazines are effective media in influencing the post-purchase behavior of consumers and travel agents. Conclusion: The conclusion of this article is that advertising managers can take inspiration from this study and improve the advertising brand by investing in the necessary media in Dharwad.

Tourism Agency, Advertisements, Consumer Behavior, Media

"The Effect Of Dharwad Tourism Agency Advertisements On Consumer Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.755-760, December-2018, Available :http://www.jetir.org/papers/JETIR1812F24.pdf

"The Effect Of Dharwad Tourism Agency Advertisements On Consumer Behavior", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp755-760, December-2018, Available at : http://www.jetir.org/papers/JETIR1812F24.pdf