• Mr. Vijay Joshi

Sustainability is a concept which states the use of available resources of satisfying the present need without compromising the ability of future generation to meet their own needs. This concept of sustainability applies and affects every aspect of life. This paper studies the role of financial management in the concept of sustainability. Finance is a concept which talks about transfer the funds from the area of surplus to the area of deficit. This paper focuses on socially responsible investments (SRIs) which are considered as most important and prominent factor of sustainable financial management. In this paper we study how the business communities should utilize the finance so that their object will be achieved and they fulfill their social responsibility without retaining their surplus fund. This paper also studies the sustainability challenges that the society is facing.

Sustainability, Financial management, finance, sustainable development, corporate social responsibility, financial market.

"A STUDY OF SUSTAINABILITY WITH SPECIAL REFERENCE TO FINANCIAL MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.368-373, May-2018, Available :http://www.jetir.org/papers/JETIR18IC071.pdf

"A STUDY OF SUSTAINABILITY WITH SPECIAL REFERENCE TO FINANCIAL MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp368-373, May-2018, Available at : http://www.jetir.org/papers/JETIR18IC071.pdf