UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 5
May-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR18IC082


Registration ID:
181561

Page Number

424-429

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Title

An Analysis on Sustainable Word of Mouth Advertisement in Business

Abstract

In the research of Word of Mouth Advertisement, WOMA is more important and sustainable. Two main objectives of this research, one is to understand the sustainability of Word of Mouth Advertisement in business and second objective is to evaluate the importance of Word of Mouth Advertisement. Some hypothesis is there first hypothesis of this research is Word of Mouth Advertisement has more important in business; second hypothesis is Word of Mouth Advertisement is the sustainable medium of advertisement, and proof this hypothesis adopted some research methodology that is primary and secondary data collection. Primary data collected from survey and personal interview and secondary data collected from News Paper, catalogues, Magazines, Journals, Articles, etc. in this research convenience sampling method is used, and research design is descriptive study. Some respondents considered as a sample size only from Nagpur City. After that reached some conclusions.

Key Words

Word of Mouth Advertisement, Sustainability, Advertisement, Business.

Cite This Article

"An Analysis on Sustainable Word of Mouth Advertisement in Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.424-429, May-2018, Available :http://www.jetir.org/papers/JETIR18IC082.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"An Analysis on Sustainable Word of Mouth Advertisement in Business", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp424-429, May-2018, Available at : http://www.jetir.org/papers/JETIR18IC082.pdf

Publication Details

Published Paper ID: JETIR18IC082
Registration ID: 181561
Published In: Volume 5 | Issue 5 | Year May-2018
DOI (Digital Object Identifier):
Page No: 424-429
Country: Nagpur, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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