• Dr. N.Sumathy
• V.Sindhu

Agriculture has been practiced without any usage of artificial chemicals and pesticides. The most usage of artificial pesticides has been came into existence in the century of 19th. This make practice to the agricultural sector and becomes very harmful to the environment. Rapid changes in agriculture by adopting organic farming in 20th century. It makes environmental Eco-friendly by avoiding usage of pesticides and chemicals. Organic food is healthier to the people & makes the environment Eco-friendly in nature. The primary objective of the study factor influencing satisfaction level of organic food products & influencing purchasing level towards organic foods.

Environmental, Eco-friendly, pesticides, chemicals

"Consumer Perception & behaviour attitude towards organic food products in Locality", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.286-290, January-2019, Available :http://www.jetir.org/papers/JETIR1901032.pdf

"Consumer Perception & behaviour attitude towards organic food products in Locality", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp286-290, January-2019, Available at : http://www.jetir.org/papers/JETIR1901032.pdf