• PL.VISALAKSHI

The changes in the market scenario have necessitated the Indian industry to look inward for the development of Human Resources (HR). If the Indian organizations are to develop and maintain their competitive edge, the potential value of the employees needs to be increased by enhancing and linking their skills and capabilities in tune with the contemporary requirements of the retail market. The employees are socialized into the organization first by way of recruitment and then through continuous functioning in the organization. Indian organized retailers to realize the need for efficient man power for to face the foreign player competition. The primary concern for organized retail is HR practices and the employee satisfaction. The present study will provide a clear picture on the effectiveness of HRD practices followed in supermarkets and its impact on employees in Chennai region.

HRD practices, Retail Sector, Supermarkets, gender bias and Effectiveness.

"A STUDY OF HRD PRACTICES IN SUPER MARKETS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.224-229, January-2019, Available :http://www.jetir.org/papers/JETIR1901128.pdf

"A STUDY OF HRD PRACTICES IN SUPER MARKETS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp224-229, January-2019, Available at : http://www.jetir.org/papers/JETIR1901128.pdf