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January-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed, Crossref DOI Journal )
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UGC Approved Journal no 63975(19)
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
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ISSN: 2349-5162 | ESTD Year : 2014 Volume 12 | Issue 9 | September 2025
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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JETIR1901135
Registration ID:
193213
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Title
A study on the relationship between CRM and marketing strategies with reference to organized retail sector
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Abstract
This paper focuses on identifying the theoretical perspectives of customer relationship management. This study also determines the linkage between customer relationship management and other marketing strategies of retail sector. The concept of Customer relationship management was inferred from different literature reviews. It also includes the significance of customer based marketing, customer knowledge management insights and their impact on marketing strategies. The findings of the paper report that there exists positive relationship between CRM and marketing strategies. Further, the study also explores the impact of dimensions of customer relationship management on marketing strategies. Key Words: Customer Relationship Management (CRM), Marketing strategies, Relationship Marketing
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"A study on the relationship between CRM and marketing strategies with reference to organized retail sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.283-288, January-2019, Available :http://www.jetir.org/papers/JETIR1901135.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A study on the relationship between CRM and marketing strategies with reference to organized retail sector", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp283-288, January-2019, Available at : http://www.jetir.org/papers/JETIR1901135.pdf
Publication Details
Published Paper ID: JETIR1901135
Registration ID: 193213
Published In: Volume 6 | Issue 1 | Year January-2019
Page No: 283-288
Country: Guduvanchery, Chennai, Tamil Nadu, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1901135
Published Paper PDF: https://www.jetir.org/papers/JETIR1901135
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