• DEEPA.V
• Dr.K.B.NALINA

Abstract: Ayurvedic beauty products are gaining lot of popularity across the globe. Consumers are preferring ayurvedic beauty products such as hair care products, skin care products, makeup products etc. Companies manufacturing herbal beauty products are primarily focusing on the adverse effects of synthetic beauty products. The demand has increased due the awareness of natural benefits that Ayurveda offers without any side effects. The market share has been increasing for herbal beauty products when compared to the synthetic ones. There are a number of companies which are coming up to tap the ayurvedic markets as it is very lucrative.

Ayurveda, Herbal, Synthetic, Lucrative.

"Market Analysis of Ayurvedic Beauty Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.523-527, January-2019, Available :http://www.jetir.org/papers/JETIR1901167.pdf

"Market Analysis of Ayurvedic Beauty Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp523-527, January-2019, Available at : http://www.jetir.org/papers/JETIR1901167.pdf