• Pruthvi K.G
• Madhu S
• Subbaiah D.C

Organic food market, an emerging market, can be predominantly seen in today's scenario. Businesses exist to make profits and on the other hand, they must give an equal weightage to the customer aspects also. The article rotates around the price and safety aspects of consumers and how the market is following ethics in their business. Though consumers consider consuming organic products as healthier, whether it is satisfying the need of consumer, is questionable, even though the consumers are buying organic products inconsiderably by paying high prices. This paper attempts to examine the preferences of consumers towards organic food products, the pricing of such products and the extent to which the vendors of the organic products are maintaining ethics in their business. This article results in consumer’s preferences towards organic products without considering its prices, and other factors. It also resulted in selling of uncertified products as organic in the Organic stores at higher prices than the market.

Consumption, Ethics, Organic Food, Preference, Certificate, Price, Safety

"Study on Organic Food Markets – An Ethical Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.542-546, January-2019, Available :http://www.jetir.org/papers/JETIR1901170.pdf

"Study on Organic Food Markets – An Ethical Perspective", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp542-546, January-2019, Available at : http://www.jetir.org/papers/JETIR1901170.pdf